Squeeze pages

From CityLive

What is a Squeeze Page?

Let’s start with the Basics! This article will teach you exactly what squeeze pages are. By the time you’re done reading, you will understand why you need a squeeze page (or ideally multiple squeeze pages) to build your business. Let’s get going… What exactly is a squeeze page or lead capture page?

Answer: It is simply a webpage geared around lead generation. Now in most cases this will be asking someone for their email address – so that you can then follow up by email to convert this lead into a sale. What Are Some of the Best Practices with Squeeze Pages?

Here is a short list off the top of my head that applies pretty much to any business:

Focus obsessively on the M.D.A. – Most Desired Action! I see a lot of squeeze pages trying to do “too much.” Keep in mind the mindset of the person surfing the internet – They will only give you a brief few seconds before they click away. One of the biggest mistakes is losing focus on your squeeze pages.

Definitely show an image of the “free gift” you are giving them in exchange for their email. According to Wikipedia, over 70% of people are Visual. Give them some eye candy of the free report, video, white paper etc they get in exchange for trusting you with their email address.

Always try to keep your offer “Above the Fold.” Research has found that less than 4% will scroll down a webpage – so if the best part of your offer is hidden “below the fold” you are lopping off about 96% of potential leads. You MUST keep your offer above the fold.*